Born and raised in the Tyrolian Alps, nature has always been an important part of our lives. Whether it was climbing, running or mountain biking unspoiled nature is the best place of retreat.
For those reasons we insisted on creating an eco-friendly product. Since being sustainable includes distribution as well, we were looking for responsible solutions in every aspect of the product life cycle.
Could we awaken the inner GOAT in you?
Come on over to the Shop and get your own Alp Goat T-Shirt!
BE THE GOAT
High-performance sport shirts made from 100% natural fibers. So you can be the GOAT.
Nature doesn’t need plastic, so why should we? That’s why we put our focus on sustainability and waste-reduction with plastic free production an distribution.
Enthusiasm for sport, nature and sustainability is what unites us. Get to know our origin and the story behind the shirt.