The Idea

This desire led to the birth of Alp Goat in 2017. Athletic performance demands the right gear. Or society is developing towards a rapid use and dispose of goods with millions of tons of plastic trash endangering our planet. The sportswear industry is no exception, since their products are mostly made from synthetics like polyesters. “There must be a better way!”, and so three Tyrolians set forth to move mountains. After intensive research it became clear that we want to create a sports shirt that’s sustainable in production as well as print and distribution without the use of any synthetics. In November 2017 we finally gazed up our first prototype. To finance our endeavors we used the crowdfunding platform Kickstarter which led to an overwhelming success – Alp Goat became Austria’s most funded apparel Kickstarter campaign ever. The next milestone was shipping our first shirts to our customers and starting sale through our web shop. An important note for this whole process is that we exclusively use certified premium cotton and cashmere sourced from Mongolian cashmere goats.